The magic word was crystal. A raw material, which even the most ancient cultures ascribed beneficial, valuable, indeed miraculous properties. This fascinating material transformed the world of fashion and beauty into a seductively sparkling universe. Swarovski was established more than 100 years ago and has made innovation, trend research, creative products and perfection its hallmarks. The philosophy of founder Daniel Swarovski was “to constantly improve on what is good”. This remains deeply entrenched and is today reflected in all of the company’s diverse products, services and activities. With fantasy, intuition and technical finesse, Swarovski have managed to expose all the facets hidden within this fascinating material. Today, sparkling Crystal Components in thousands of colours, shapes and sizes provide a fantastic palette of inspiration for you the designers.
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